Business DNA

The strategy work, written down once

Most firms carry their positioning in the owner's head. Glowtify holds it as a profile every agent reads before writing, so the content argues your case instead of a generic one.
  • Positioning, competitors, audience, content mix
  • Read by every agent before it writes
  • Guardrails on the claims you cannot make
See the whole Strategize stage

Businesses across North America use Glowtify to get seen.

  • MRW Réparation Navale
  • Bessette
  • Ferrell-Ross
  • Demathieu
What it holds

Not a settings page

Eight sections, a freshness state on the blocks it holds, and a strategist beside them that knows which ones are still empty.

Brand · Brand DNA

GeneralBrand identityOfferingsAudience & PositioningGoalsContent & GuardrailsChannels & MixSEO & GEO

Here's where your strategy stands.

Some fields still need your input.

Fill in the missing blocks1Review my marketing strategyAudit my Business DNADrop a document
Message the Brand Strategist…
Audience overviewUp to date

Owners, operators and decision makers at fabricators and processors. Small marketing teams where one person wears every hat.

Unique selling propositionUp to date

Mill-duty frames and five-day lead times on plate under 12 mm, for shops that cannot afford downtime.

Core messaging angleUp to date

Uptime over invoice

Your content pillarsUp to date
1Tolerance and edge qualityAwareness26% of monthly output2Lead time you can plan aroundConsideration24% of monthly output3Material and grade selectionAwareness26% of monthly output4Fewer reworks, less scrapConsideration24% of monthly output

Four of five used. The mix has to add up before it schedules.

SuggestionsUp to date
Fixturing for thin plateConsiderationWhere warping starts, and the setup choices that prevent it.AddCertification, in plain termsAwarenessWhat ISO 9001 does and does not tell a buyer about your parts.Add
Keyword portfolioUp to date
Industry seed5 / 20Awareness5 / 20Consideration5 / 20Conversion5 / 20

Every agent reads this before writing a word, which is why a thin profile shows up as generic content.

Goals

Targets the agents can aim at.

The ambition, the numbers under it, and the marketing priorities that carry them. Set once, and every agent plans against them instead of guessing what good looks like.

Brand · Brand DNA

GeneralBrand identityOfferingsAudience & PositioningGoalsContent & GuardrailsChannels & MixSEO & GEO
AmbitionUp to dateTo be the shop specifiers in Ontario and Quebec name first, and to make what happens on the floor legible to people who have never walked it.
Business GoalsUp to date
Repeat order revenue1.2M $per yearUp 400K $ (50%)New accounts won24per yearUp 9 (60%)Revenue growth18%per yearUp 7 pts (64%)
Marketing PrioritiesUp to date
Top of funnel — awareness & interestBuild Brand AwarenessBe the shop specifiers name first across Ontario and Quebec.Total Reach · Target: 250K by Dec 3168K250KAdd New Objective
Middle of funnel — engagement & evaluationDrive ConsiderationTurn spec-sheet traffic into named contacts with tolerance guides and a lead-time calculator.New Subscribers · Target: 2K by Dec 316102KAdd New Objective
Bottom of funnel — purchase & conversionConvert to CustomersBaseline the quote requests coming from product pages and monthly capability updates.Quote Requests · Target: 300 by Dec 3144300Add New Objective
Post-purchase — retention, loyalty & expansionGrow Customer ValueAdd New Objective

Progress rolls up from the objectives underneath, so a priority with nothing under it reads as work not started rather than work going well.

Channels & Mix

Where the output goes, before a word is written.

Split the funnel, weight the pillars, and the calendar fills to match. Leave a stage at zero and it says so, instead of quietly skewing everything to awareness.

Brand · Brand DNA

GeneralBrand identityOfferingsAudience & PositioningGoalsContent & GuardrailsChannels & MixSEO & GEO
Funnel SplitUp to date52%Awareness48%Consideration
Awareness52%Consideration48%Conversion0%
Content MixUp to date

Add content pillars for all funnel stages to see the full content mix.

Tolerance and edge qualityAwareness26%26% of monthly output
Lead time you can plan aroundConsideration24%24% of monthly output
Material and grade selectionAwareness26%26% of monthly output
Fewer reworks, less scrapConsideration24%24% of monthly output

The mix has to total 100% before anything schedules, which is why an empty conversion stage holds the calendar instead of being averaged away.

How it works

Built, corrected, kept current

01

It reads your site

Glowtify crawls what you already publish and drafts the profile, so you start by correcting something rather than facing a blank form.

02

You fix what it got wrong

Every field is editable, and the ones that matter most for industrial buyers are the guardrails and the claims you cannot make.

03

It stays current as you work

When you say something in the editor that belongs in the profile, the agent identifies the field and offers it back for one click.

Where the edges are

What it will not do

It will not write your positioning for you

It can draft from your site and it can spot what is missing. Deciding what you are actually better at is the part only you can do.

It will not change itself behind your back

Suggestions arrive as suggestions. Positioning, guardrails and pillars change when a person accepts them, never automatically.

Straight answers

How long does it take to set up?

The first draft comes from your site in minutes. Correcting it is an hour well spent, because every campaign after that inherits it.

What are guardrails for?

The claims you are not allowed to make. Certifications you do not hold, lead times you cannot guarantee, comparisons your lawyer would rather you skipped.

Does it work if our site is out of date?

It will draft from what is there and tell you which fields it could not fill. A thin site produces a thin first draft, not a wrong one.

Related

Campaign contextAI visibilityStrategize

Get the strategy out of your head and into the work.

One profile, read by every agent, corrected by you as you go.