Campaign context

Generic content is a context problem

Most tools ask you to describe your business in a prompt box every time. Glowtify reads it from your catalogue, your site and your calendar, and every deliverable inherits the same context.
  • Real product lines, real specs
  • Trade shows and dealer events on the calendar
  • Distilled per deliverable, not dumped in a prompt
See the whole Create stage

Businesses across North America use Glowtify to get seen.

  • MRW Réparation Navale
  • Bessette
  • Ferrell-Ross
  • Demathieu
Power-ups

The content is only as good as what it was built on

Every campaign carries a context layer. It comes from three places: the systems you have connected, what Glowtify already knows about your business, and what you point it at today.
From your connections

Live business data, not retyped

Pulled from the systems you already run.

Product linesFrom your catalogue, with models and specsCategories and rangesA whole range at onceBuyer personasProcurement, engineering, ownershipMarketing eventsTrade shows, dealer events, your seasonsObjective and budgetWhat it is for, what it spends
From your knowledge base

What Glowtify already knows about you

Built by reading your site. Every agent reads it first.

Business profileWhat you make, for whom, in your wordsBrand kitLogo, palette, fonts, and their rulesVisual guidelinesDerived from your own photographyTone and claimsThe register, and the claims you cannot makeKeyword setYour terms, with SEMrush volume and difficulty
What you point it at

The part only you know today

Per campaign, attach what makes this one different.

Reference URLIt reads the page and takes the angleCreative conceptThe idea in your own wordsAdditional detailsThe tolerance, the certification, the exceptionRepurpose an existing pieceBuild off a past article or postCompetitive openingWhat sales heard this week
It doesn't dump all of that into one promptDistilled per deliverable. The ad gets the offer, the article gets the specs. Nothing gets your whole profile.
And every asset shows what it usedWhich product lines, which persona, which brand rules.
It grows as you use it

The best context arrives mid-conversation

You mention a constraint once, in passing, while editing a draft. The agent offers to keep it. You decide.

It listens for what it should know

Every message is classified against your context, so what you say in passing is not lost.

One click, not a form

The suggestion arrives with the field already identified. Accept it and every later campaign has it.

It suggests, you decide

Nothing is written automatically. Positioning, guardrails and pillars change only when a person says yes.

Campaign agent

Careful with lead times on the 18x36. We only guarantee five days on the mill-duty frame, not the standard one.

Noted for this campaign. That reads like a rule rather than a one-off, so it probably belongs in your context.

You have mentioned a lead-time distinction that is not in your business profile. Add it so every future campaign respects it.

Suggested for guardrails

Only guarantee the five-day lead time on mill-duty frames. Standard frames quote separately.

Add to your context

The same loop covers campaign power-ups and the deeper brand fields.

How it works

Attach it once, not every time

01

Connect your systems

Your site, your catalogue, your social accounts, your email tool. Product lines and events become available to every campaign.

02

Attach what matters

Pick the objective, the product lines, the audience, the event. Add a reference URL or a past piece to build from.

03

It keeps learning

Editing a draft surfaces things your profile is missing. The agent offers them back to you, and the next campaign starts better.

Where the edges are

What it will not do

It will not invent a specification

Where your catalogue has no tolerance, certification or dimension, it leaves the space and tells you what it wanted.

It cannot read what is not connected

Context comes from the systems you have linked and the pages it can crawl. Anything living only in someone's head has to be said once, and then it will offer to remember it.

Straight answers

We sell through quotes, not a cart. Does this still apply?

Yes. The context is about what you make, who specifies it and how you win work. A checkout is not part of it.

Where do buyer personas come from?

They are built from your own customer and traffic data, then you choose which ones a campaign targets. Procurement and engineering read very differently.

We trade under a different name than the one buyers search. Can it handle that?

Yes. The business profile records both, so content is written under the name your buyers actually look for.

Related

Chat to imageReview and approvalDesign editor

Stop describing your business to a prompt box.

Connect it once and let every campaign read from the same source.