Strategize

Write the strategy down once. Plan the year against it.

Glowtify holds your positioning, your audience and your targets in one profile, then fills the calendar with campaigns planned against them.

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Brand · Brand Foundations

Content Pillars

Inventory IntelligenceSector SolutionsCustomer Success & ROIHuman Resources & Recruiting

Logos

EIJEIJ

Brand Fundamentals

Vision

To be the industrial supply partner Canadian plants call first, on scale, speed and service. Over 500,000 products, fast delivery and expert support keep their lines running.

Color Palette

#000000#445567#FADC0C#95A3B1#FFFFFF

Guardrails

DoMaintain accuracyProtect privacyPublish in both languagesComply with anti-spam lawFollow PIPEDADon'tState savingsClaim ISO certificationImply government approvalGive guarantees

Key Business Offerings

A welder at work and a building under construction

Business Goals

Repeat order revenue1.2M $+50%New accounts won24+60%Revenue growth18%+7 pts

Marketing Objectives

Build Brand AwarenessAwarenessTotal Reach · 68K of 250KDrive ConsiderationConsiderationNew Subscribers · 610 of 2KConvert to CustomersConversionQuote Requests · 44 of 300

Channels & Mix

Awareness40%Consideration35%Conversion25%

Competitors

IPS

Brand Image

An industrial supply counter seen from the street at night

SEO Foundation

Industrial inventory managementMRO furniture distributorIndustrial vending machinesSafety supply distributorIndustrial security equipment

Businesses across North America use Glowtify to get seen.

  • MRW Réparation Navale
  • Bessette
  • Ferrell-Ross
  • Demathieu
Business DNA

The profile every agent reads first

It holds what you sell, who buys it, and the claims you cannot make, drafted from your site and corrected by you. A thin profile shows up as generic content, so the strategist beside it flags the blocks still empty.

Brand · Brand DNA

GeneralBrand identityOfferingsAudience & PositioningGoalsContent & GuardrailsChannels & MixSEO & GEO

Here's where your strategy stands.

Some fields still need your input.

Fill in the missing blocks1Review my marketing strategyAudit my Business DNADrop a document
Message the Brand Strategist…
Audience overviewUp to date

Owners, operators and decision makers at fabricators and processors. Small marketing teams where one person wears every hat.

Unique selling propositionUp to date

Mill-duty frames and five-day lead times on plate under 12 mm, for shops that cannot afford downtime.

Core messaging angleUp to date

Uptime over invoice

Your content pillarsUp to date
1Tolerance and edge qualityAwareness26% of monthly output2Lead time you can plan aroundConsideration24% of monthly output3Material and grade selectionAwareness26% of monthly output4Fewer reworks, less scrapConsideration24% of monthly output

Four of five used. The mix has to add up before it schedules.

SuggestionsUp to date
Fixturing for thin plateConsiderationWhere warping starts, and the setup choices that prevent it.AddCertification, in plain termsAwarenessWhat ISO 9001 does and does not tell a buyer about your parts.Add
Keyword portfolioUp to date
Industry seed5 / 20Awareness5 / 20Consideration5 / 20Conversion5 / 20

Every agent reads this before writing a word, which is why a thin profile shows up as generic content.

Goals

Targets the agents can aim at.

The ambition, the numbers under it, and the marketing priorities that carry them. Set once, and every agent plans against them instead of guessing what good looks like.

Brand · Brand DNA

GeneralBrand identityOfferingsAudience & PositioningGoalsContent & GuardrailsChannels & MixSEO & GEO
AmbitionUp to dateTo be the shop specifiers in Ontario and Quebec name first, and to make what happens on the floor legible to people who have never walked it.
Business GoalsUp to date
Repeat order revenue1.2M $per yearUp 400K $ (50%)New accounts won24per yearUp 9 (60%)Revenue growth18%per yearUp 7 pts (64%)
Marketing PrioritiesUp to date
Top of funnel — awareness & interestBuild Brand AwarenessBe the shop specifiers name first across Ontario and Quebec.Total Reach · Target: 250K by Dec 3168K250KAdd New Objective
Middle of funnel — engagement & evaluationDrive ConsiderationTurn spec-sheet traffic into named contacts with tolerance guides and a lead-time calculator.New Subscribers · Target: 2K by Dec 316102KAdd New Objective
Bottom of funnel — purchase & conversionConvert to CustomersBaseline the quote requests coming from product pages and monthly capability updates.Quote Requests · Target: 300 by Dec 3144300Add New Objective
Post-purchase — retention, loyalty & expansionGrow Customer ValueAdd New Objective

Progress rolls up from the objectives underneath, so a priority with nothing under it reads as work not started rather than work going well.

See how Business DNA works
Planner Agent

Ask for a month and the planner builds it

The profile sets the direction. The Planner Agent works from it: ask for a month and the campaigns come back built, written and scheduled.

  • It plans against the profile you just filled in, pillar by pillar.
  • Posts written, visuals designed, email and ads scheduled.
  • Nothing publishes until you approve the month.
g.HomePlanDesignAnalyzeAgentsBrandSettings
New chat
Plan April around the Series 500 launch

Done. April is planned around the launch:

Launch campaign built, Apr 1 to 3Posts written in your voiceVisuals designed on brandNewsletter and Google Ads scheduled

Nothing publishes until you approve it.

Approve the month
April publishes as scheduled.
Review this month against my strategy
Fill my empty weeks
Turn an event into a campaign
Ask Glowtify
Content CalendarRefer & win a tripGrowth2Olivia RhyeOlivia Rhye
April 2026
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Steady output

Publishing that holds through the busy months

Glowtify keeps posts, emails and campaigns going out when the shop gets busy and marketing normally stops.

  • A steady rhythm of emails, posts and campaigns, planned weeks ahead.
  • Every piece follows the profile, so it reads like your company wrote it.
  • Buyers keep seeing the company in the months between their projects.
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Related

Related capabilities

See the profile drafted from your own site

Book a demo and watch Glowtify draft the Business DNA from your website.