How industrial companies use AI to convert trade show leads online
Will TopaczewskiGrowth Director
Colleen McNamaraContent Director
JP ArcandCRO
- Date & time
- Thu, Aug 27 · 12:00 PM CT
- Format
- Virtual · 30 minutes
- Who
- Sales & lead gen teams
- Cost
- Free
Why show leads go cold
Trade shows produce the most expensive leads you buy all year, and most of that spend quietly evaporates in the weeks after the floor closes.
- $811
- Average cost of a single trade show lead — too expensive to let go cold.
- 57%
- Of exhibitors get fewer than 20 leads per show, usually from weak follow-up.
- 62
- Customer touches it typically takes to turn a lead into a closed deal.
Before, during, and after the show floor
Target the right accounts
Use AI to research your ideal customer profile, prioritize the attendees worth your time, and warm up outreach before the doors open.
Capture qualified leads, not business cards
Turn quick conversations into structured lead data in real time, synced to your CRM — no manual entry after a long show day.
Nurture with an omnichannel follow-up
Let AI run the personalized email, retargeting, and social touches it takes to keep a lead warm — because most deals take dozens.
More resources
AI content creation for the whole campaign
Posts, articles, emails and ad copy written on brand and ready for review.
Design editor for on-brand visuals
Edit images, apply your brand and resize for every channel without leaving Glowtify.
Marketing for manufacturers
Fill the funnel for your plants and product lines without adding marketing headcount.
Marketing for OEM equipment makers
Reach dealers, specifiers and end buyers with content that speaks spec.
Webinars and recorded sessions
Working sessions from the Glowtify team and the operators using it.
Pricing
Plans that meet you where you are on the marketing growth journey.